Providing valuable intangible goods for businesses, Mike recounts his career providing legal support for countless Buffalonians and the myriad ways in which it has changed along with the changing times, especially during the global COVID-19 pandemic. He’s currently providing commercial real estate services with HoganWillig Law here in Western NY.
A discussion about her holistic wellness business, Whole Fitness & Wellness of Lancaster, NY. Kelly discusses the ways in which her business has grown and navigated the pandemic while supporting her clientele by helping improve not just their physical exercise routines, but also nutrition, sleep, life stresses and quality of their interpersonal relationships.
Heather, president of the Lancaster Village Merchant Association, discusses how she grew her retail home decor and gifts business, The Guilded Maple in Lancaster, NY. She discusses her methods for growing through the adversity of the pandemic and methods for obtaining and maintaining a loyal customer base, especially the efficacy of social media use and collaboration with community service organizations.
Business marketing tools that change with the times, especially in this historically rapid change period since the beginning of the COVID-19 pandemic. How legacy marketing tools like public relations and networking can be adapted to support your business “grow and prosper.”